HOW TO DESIGN AN OFFICE SPACE FOR MARKETING & CREATIVE COMPANIES

Marketing and creative companies require a clever and very particular use of available office space, which plays a crucial role when it comes to fostering innovation, collaboration, and productivity. When properly designed, these types of offices can inspire creativity while boosting team morale, for the betterment of the entire company.

What exactly goes into the creation of an inspired office space for these types of businesses? Let’s examine the key elements required for success.

 

STRONG EMPHASIS ON COLLABORATION

Marketing and creative teams always thrive when operating in environments that openly encourage communication and collaboration. In these workspaces, there is no “i” in “team,” meaning the office itself will need to be designed with the following criteria in mind:

  • Open floor plans that banish traditional cubicles and walls to create a sense of camaraderie.
  • Shared workspaces that incorporate shared desks, meeting rooms, and breakout areas to encourage impromptu brainstorming sessions.
  • Whiteboards and other materials that provide ample space for brainstorming, sketching, and note-taking.

 

NURTURING CREATIVITY AND INNOVATION

Creative and marketing-driven minds require a healthy degree of mental stimulation and inspiration in order to deliver their best results. That won’t happen if the workspace is stagnant and uninspired. To boost those all-important creative juices, the office space should prioritize the following:

  • Natural light via windows or skylights that promote mental health and well-being.
  • Art and other decor that inspires and motivates, without becoming too much of a distraction.
  • Biophilic design, such as indoor plants and other uses of green, which reduce stress while creating a familial bond to nature.

 

COMFORT AND ERGONOMICS

No employee can work while under physical and mental stress, which is why proper workspace design is so critical when it comes to productivity and focus. Even the slightest physical stresses can severely hamper the mind, causing team members to feel tired, burnt out, or uninspired. Make sure to take the following into account:

  • Adjustable workstations, desks, chairs, and monitor arms to accommodate different work styles.
  • Comfortable seating, including plush sofas, relaxing bean bags and other furniture items that encourage relaxation and brainstorming sessions.
  • Acoustic solutions, such as sound-absorbing materials and panels that reduce workspace noise and auditory stress.

 

TECHNOLOGY AND CONNECTIVITY OPTIONS

Marketing and creative teams rely heavily on technology for everything from internal communications, to digital creations, and everything in between. In today’s world, it’s an absolute must. Therefore, it’s necessary to ensure seamless, reliable connectivity and technology options, such as:

  • High-speed internet and Wi-Fi to support heavy internal tasks, remote workers, and team collaboration.
  • Smartboards and presentation tools to ensure all team members have a clear understanding on each project.
  • Power outlets, USB ports and charging ports to keep devices charged up, or ready to transmit data at a moment’s notice.

 

FLEXIBILITY AND ADAPTABILITY

It’s no secret that marketing and creative teams tend to tackle multiple projects simultaneously, for different clients. Designing an office that can adapt to these needs is the first step towards growing your business, while avoiding any and all pitfalls at the same time. Consider the following:

  • Modular furniture that can be easily rearranged, stored and redeployed to accommodate different work styles and projects.
  • Flexible workspaces that can easily be converted into meeting rooms, brainstorming or focus areas, as needed.
  • Storage options that encourage neatness and proper organization for a clutter-free work environment.

 

SUSTAINABILITY AND WELLNESS

When certain projects require more than the usual amount of work, it isn’t uncommon for employees to work longer hours. That can create a lot of undue stress, which is why it’s important to prioritize comfort and positivity wherever possible. Try focusing on sustainability and wellness solutions, such as:

  • Natural ventilation systems that help to reduce energy consumption, while improving air quality at the same time.
  • Wellness rooms that prioritize silence, or meditation spaces for employees to recharge.
  • Sustainable materials and furniture that reduce your company’s environmental footprint.

 

CONCLUSION

At Sensyst, we understand what’s required to design and build out an office for marketing and creative companies. It’s a completely different approach from most other industries, requiring just the right amount of balance to achieve the desired result.

If your marketing or creative company is in need of a brand new office space that prioritizes efficiency, comfort, inspiration and productivity, we’d like to hear from you. We’ll take all the elements of your business into account, to provide you with a workspace that your employees are sure to thrive in! It’s better for them, better for your business, and better for your clients. Call us today, so we can get started.