HOW TO INCORPORATE YOUR COMPANY BRANDING INTO AN INTERNAL OFFICE DESIGN

ESTABLISH YOUR BRAND

Before diving into the actual design of the physical office space, it’s necessary that you establish and clarify your company’s overall brand messaging as a whole. Ask yourself the important questions, such as:

  • What are our core values, mission, and unique selling proposition(s)?
  • What sets us apart from our industry competitors?
  • What kind of emotions do we wish would resonate with our core customer base?

Once you’ve taken the time to define your brand messaging in a clear and precise manner, you’ll then have the foundation required to translate and apply it to your internal office design.

 

DESIGN ELEMENTS THAT COMMUNICATE BRAND MESSAGING

When attempting to communicate your brand message through interior office design, you’ll have to rely on the rudimentary essentials. There is, after all, only so much that can be done, but the tools available to you can be quite powerful when utilized as intended.

The office is a visual space, just like company branding, which means bridging the gap between the two is vital when trying to create overall internal cohesion. Here’s a breakdown of the various elements of office design, and what role they play here:

 

1) THE COLOR SCHEME

Incorporating your signature branding colors throughout the office is a technique that creates a consistent visual identity, while reinforcing the overall cohesion of your company messaging. Avoid being overzealous when applying color in this manner, as you could overwhelm the decor. Rather, utilize your branding colors in prominent, yet subtle ways that remind employees and visitors about who you are, and your mission statement.

 

2) ARTWORK & IMAGERY

Try to display images and artwork that reflect your brand’s values and core principles, and avoid anything that clashes or feels inappropriate. Such decor could include inspirational quotes, inspiring photographs, or meaningful illustrations that embody your company’s spirit, while adding a dash of style and substance to the office.

 

3) TYPOGRAPHY

If your brand utilizes a certain style of typography in signage, wayfinding or graphics, make sure to sprinkle it about the office to create a cohesive visual language. Remember to always link the viewer back to your company branding image, so you create a sense of familiarity and cohesion.

 

4) LIGHTING

Choosing the right kind of lighting is essential for the health and well-being of an office, but don’t neglect the kind that reflects your brand’s stylistic personality. For instance, you may wish to install warm and inviting lighting for a creative company, or bright and energizing lighting for a tech startup. Remember your industry, and the needs of your team, as well as your branding image.

 

5) FURNITURE & DECOR

Always make sure to select office furniture and decor that aligns properly with your company’s branding aesthetic. For example, a sustainable company might wish to opt for eco-friendly furniture and decor, in order to tie back to its grandiose mission statement. Today’s branding tends to lean on a clean, contemporary aesthetic, with just a hint of throwback to the past. Try to balance this out when choosing furniture and decor, as well.

 

THE BEST PRACTICES FOR SUCCESS

Understanding the principles listed above isn’t enough. Rather, you’ll need to incorporate them into your office design by relying on tried and tested philosophies that have stood the test of time. These include:

 

1) CONSISTENCY

When it comes to standards and principles that work the whole year round, consistency is key. Apply it across all design elements to reinforce your brand’s visual identity, and don’t allow for deviation, or you will introduce disruptions into your core office branding identity.

 

2) STORYTELLING

Remember that you have all the design elements you need to tell your company’s story, so make good use of them when designing an office. Highlight your company’s history, core mission parameters and values, so that you may connect directly with your employees and visitors. This signals a sense of pride in your brand identity, which will help establish a sense of confidence and trustworthiness.

 

3) EMPLOYEE ENGAGEMENT

Your employees help make your company great, so make sure to include them in the design process for the purpose of encouraging a sense of ownership and participation. This creates a sense of internal community and camaraderie that will carry over into the future, leading to increased employee retention, and a means to attract new talent.

 

4) FLEXIBILITY

Office spaces should always be designed with flexibility and adaptability in mind, so you can accommodate different work styles and needs. This will reflect back on your company brand image, by signaling that you are a forward-thinking entity that is willing to embrace proactive styles of leadership.

 

5) TECHNOLOGY

And finally, you’ll want to make sure that your internal office branding makes proper room for technology, such as smart lighting, interactive displays, and plenty of connectivity options for ease-of-use. This enhances the employee experience, while reinforcing your brand’s innovative, future-proofed approach to business.

 

CONCLUSION

Your company brand is a form of advertising, but it’s also much more. It’s an all-encompassing philosophy meant to show employees and clientele everything they need to see regarding your company’s operational structure. This will have huge benefits as your company grows, and your business expands outwards. Make sure to establish your internal office brand messaging earlier, as opposed to later, as the more growth you experience, the more difficult it will be to change.

Luckily, we here at Sensyst understand exactly how to translate a company’s branding into the actual office design portion of your business, and we’ve been helping companies do it for decades. Contact us today, and we’ll work with you to identify your brand, before incorporating its elements into a successful office design motif that impresses your clients and employees, and boosts morale and company pride, all at the same time.